The Paradox
A lot of people ask the question “why so expensive?” And we always think, it’s the other way round! How can most products be so cheap?
How can a fashion item that needs its fabrics to be spun, weaved, dyed, cut and sewn, that someone made over several hours and then boxed, and shipped, a product that traveled thousands of miles to be sold at a big shopping mall, how can such a product be priced at €4.99?
If we’re not paying a fair price for a service or product, someone else is. Far away and out of sight.
What we do
All our production is in-house. We have full control of every step, from waste fabrics to a shipped product. There are no secrets and our workshop in central Athens is fully open to visitors and customers. No sweatshops, no basements.
We pay for every little thing, every service and we pay well. We price our products from the perspective of the person that did the hard, manual work. In everything we do, we want to be fair and honest.
Our promise
Our pricing is honest and transparent. We did not increased our prices in many years, and there’s no secret behind it. As we’re getting better at what we do, as our experience and efficiency grows, we have covered the inevitable inflation by reducing our production time and raw materials costs.
When we’ll need to increase the price of some of our products, we’ll come forward and explain why. And we might even reduce them.
Fair is fair.


