3QUARTERS is one of the first sustainable fashion brands in Greece. We strive for a zero-waste, socially and environmentally sustainable fashion. What we’re essentially trying to do is Reimagine Fashion.
The fashion industry is facing some harsh realities for a number of years now. The environmental and social impact of the recent phenomenon of “fast fashion” is enormous and is finally laid bare. Unsustainable production, consumption and waste go hand in hand with human and animal exploitation. But the Sustainable Fashion Movement is flourishing and we are addressing these very issues.
Enter the European Social Innovation Competition 2020.
“The European Social Innovation Competition, launched in memory of Diogo Vasconcelos, is a Competition run by the European Commission across all European countries, now in its eighth year. The 2020 Competition is titled Reimagine Fashion – Changing Behaviours for Sustainable Fashion. We are looking for ideas that seek to improve the environmental and social impact of the European fashion market through the development of new products, services and processes, and innovative business models.”
The big news is that one of the co-founders of 3QUARTERS , invited by the European Commission, is one of the 12 judges for this year’s competition! It is a diverse panel of university professors, consultants and successful social entrepreneurs. They bring a wealth of experience and insights into the fashion industry.
See the 2020 EUSIC judging panel here.
After the launch of the Competition in February in Valencia, the judging Panel is hard at work to process the 700+ applications. Despite the Covid-19 lock-down that did not allow meeting in Brussels, the first round of judging is completed and we have a very worthy list of 30 semi-finalists.
We are extremely proud to be selected for such a prestigious position. Sustainable Fashion is making real inroads and small brands have an important part to play. It is also a pleasure to be introduced to such a diverse array of ideas and a big responsibility to help shape our future.
Finally, we are happy to represent Greece to the jury of the European Social Innovation Competition for the first time.
Good luck to all the semi-finalists!
