3QUARTERS © 2025 | Paintings © Daniel Rich | Built by CLRBLND
Circular Design
Eliminating waste
Achieving Zero Waste
If we are to reclaim and re-purpose waste material, it only makes sense not to create our own. That’s why we adhere to a strict zero-waste policy in our production and distribution.
Working with offcuts means we try to avoid sending perfectly good materials to a landfill. Zero-waste is the approach where you appreciate everything in your disposal and never discard something that can be useful, if not to yourself maybe to someone else.
We design with sustainability in mind, planning and executing everything with precision, maximizing the use of our fabrics.
But there’s still waste, right? Well no, we collect everything, even our leftover threads and we do a lot of head-scratching and try to come up with ways to use them further. Some of our smaller products are made exclusively from our own offcuts. We design products based on what we have available, and the cutting floor is full of perfectly good scraps.
There’s still stuff that gets left behind? We process them further, make them into stuffing for cushions, pet toys, so many things!
Our target is to be 100% zero-waste. And not only with our products but with the full product life cycle. This is why we have Project Zero, we want to take responsibility for everything we release on this planet.
Circular Design
“A circular economy is based on the principles of designing out waste and pollution, keeping products and materials in use, and regenerating natural systems.” *
The linear economy model is catastrophic. We can no longer take resources, make products, use them and discard them. After two centuries of industrial production and careless pollution, the future society needs to be self sustaining and responsible.
We focus on three things:
1. We design-out waste. With simplicity, efficiency and respect for our materials. You might call it circular design.
2. We offer free repairs and replacement of broken parts. For life. Because things should last, and be loved and occasionally be mended.
3. Launching Project Zero. Acknowledging the real impact of all our products, we want to be responsible for them until the end of their life.
And we look beyond fast-fashion and to far away lands. Waste is created at a staggering rate daily, and most of it is unnecessary. It has to do with producers but also consumers, each one of us. The current way of living is undoubtedly unsustainable and our consumption habits need to change.
We’re partnering with talented people and inspiring institutions to bring about change. We live and work by example and always talk about sustainability as a way of life. Things are slowly changing and the future is bright.