3QUARTERS © 2024 | Paintings © Daniel Rich | Built by CLRBLND
“A circular economy is based on the principles of designing out waste and pollution, keeping products and materials in use, and regenerating natural systems.” *
The linear economy model is catastrophic. We can no longer take resources, make products, use them and discard them. After two centuries of industrial production and careless pollution, the future society needs to be self-sustaining and responsible. Here comes circular design.
Three things:
1. We design-out waste. With simplicity, efficiency and respect for our materials. You might call it: circular design.
2. We offer free repairs and replacement of broken parts. For life. Because things should last, and be loved and occasionally be mended.
3. Launching Project Zero. Acknowledging the real impact of all our products, we want to be responsible for them until the end of their life.
“Every second, the equivalent of one garbage truck of textiles is landfilled or burned.” *
This goes beyond fast fashion and faraway lands. It happens next to us, every day. Waste is created at a staggering rate daily, and most of it is unnecessary. It has to do with producers but also consumers; each one of us. The current way of living is undoubtedly unsustainable and our consumption habits need to change.
We’re partnering with talented people and inspiring institutions to bring about change. We live and work by example and always talk about sustainability as a way of life. Things are slowly changing and the future is bright.